Carl Pei, the OnePlus co-founder, has announced the name of his next venture called NOTHING. It is a “London based consumer technology company” and counts the likes of iPod inventor Tony Fadell, Twitch co-founder Kevin Lin, Reddit CEO Steve Huffman, and YouTuber Casey Neistat as investors.
It plans to release its first “smart devices” in the first half of this year.
“Nothing’s mission is to remove barriers between people and technology to create a seamless digital future,” says Pei, Nothing’s founder and CEO, in a press release. “We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing.”
“Right now... the team is being built, so we want to focus on simpler categories,” Pei says, “but as our team gains capabilities and skills we want to start moving up. The ultimate vision of having everything connected in a seamless way, that can only happen when you have multiple categories of products that are connected.”
Pei does confirm, however, that Nothing plans to release products across multiple categories, with the eventual aim of building up an ecosystem of devices.
Pei’s new company plans to differentiate itself by using “custom made” components in its products right from the start. Pei suggests this will stop Nothing’s products from looking too much like its competitors. “There’s a reason why a lot of products on the market look quite similar,” Pei observes. “It’s because they share a lot of the same components and the same building blocks.”